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What is Search Engine Optimization (SEO) ?

Search Engine Optimization also known as SEO or Seo, is a process of improving the content or structure and adding in meta keywords for the website.

Search Engine Optimization (SEO) allows you to place your website on top of your competitors’ website. The better you optimize your website, the higher your website is ranked in Search Engine Results Page (SERP). You can be sure that your potential customers see your website on the internet search listings before they get to your competitors’.

Here in T.A.G. We specialize in catering to small and medium size businesses and establishing long-term relationships with clients that have brilliant products and/or services to offer the world. Let us deliver you the best options that fit well to your internet marketing plans. Our commitment is to give you full satisfaction to meet your business needs online.


What is Social Media Marketing (SMM) ?

Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone".

What is Search Engine Marketing (SEM) ?

Search Engine Marketing also known as SEM or Pay Per Click is another form of internet marketing strategy that places your website at the top of search engine results via a paid advertising channel from google

Similar to Search Engine Optimization SEO or Seo, SEM allows you to only target customers who are searching for your products/services.

Below are some of the most common paid service for SEM activities:

  1. Paid search ads
  2. Paid search advertising
  3. PPC (pay-per-click)

Content Management System (CMS) - WordPress

A computer application that supports the creation and modification of digital content. It is often used to support multiple users working in a collaborative environment.CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation.

A web content management system (WCM or WCMS) is a CMS designed to support the management of the content of Web pages. Most popular CMSs are also WCMSs. Web content includes text and embedded graphics, photos, video, audio, maps, and code (e.g., for applications) that displays content or interacts with the user.

Such a content management system (CMS) typically has two major components:

  1. A content management application (CMA) is the front-end user interface that allows a user, even with limited expertise, to add, modify and remove content from a Web site without the intervention of a webmaster.
  2. A content delivery application (CDA) compiles that information and updates the Web site.

Digital asset management systems are another type of CMS. They manage things such as documents, movies, pictures, phone numbers and scientific data. CMSs can also be used for storing, controlling, revising, and publishing documentation.

eCommerce - Content Management System (CMS) - Magento

Electronic commerce, commonly written as e-commerce or eCommerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet or online social networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

E-commerce businesses may apply some or all of the following:

  1. Online shopping web sites for retail sales direct to consumers
  2. Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales
  3. Business-to-business buying and selling
  4. Gathering and using demographic data through web contacts and social media
  5. Business-to-business (B2B) electronic data interchange
  6. Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
  7. Engaging in pretail for launching new products and services
  8. Online financial exchanges for currency exchanges or trading purposes

Multi-Media Design

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia scales up the amount of media content in multimedia application.

Multimedia may be broadly divided into linear and non-linear categories. Linear active content progresses often without any navigational control for the viewer such as a cinema presentation. Non-linear uses interactivity to control progress as with a video game or self-paced computer based training. Hypermedia is an example of non-linear content.

Multimedia presentations can be live or recorded. A recorded presentation may allow interactivity via a navigation system. A live multimedia presentation may allow interactivity via an interaction with the presenter or performer.